Inadvia
Register interest Platform access
Airline and travel media

The independent platform where airline media is bought and sold, globally.

Increased connectivity means airlines can reach and identify passengers throughout the journey. We connect that inventory to advertising demand, and drive business outcomes for both sides.

Airlines and media owners

Earn more, protect your data and your passenger experience

One connection to demand you cannot reach today. You keep control of price, volume and who advertises.

For airlines and media owners
Advertisers

An audience you couldn't plan, until now

An identified traveller, reached across carriers and surfaces, through the channels you already use.

For advertisers
Building airline advertising technology since 2016 Airline agnostic and independent Trading today, and building the network
Why now

Connectivity. Identity. Demand. Precedent.

Connectivity made every surface addressable

Seatback and wireless IFE, live TV, lounges, the app, email and the website are all digital now.

The passenger can be identified

Wi-Fi enables passenger identification, so a session can begin with a traveller the airline already knows.

The buy side has made the move

Global ad spend passes one trillion dollars in 2026, and 81.4% of digital is now traded programmatically.

dentsu, December 2025

Retail media showed the way

Retail media grew to $184bn in a decade on four things: a known customer, purchase intent, owned channels and closed loop measurement. Airlines have all four, and hours of attention no retailer can offer.

Forrester Global Retail Media Forecast
Empowering our partners

Driving business outcomes for airlines and advertisers.

Airlines and media owners

Your inventory, working harder

  • Additive to your existing agreements
  • You set availability, volume and value
  • You approve who advertises
What this looks like
Advertisers

One audience, planned properly

  • Cross carrier and cross surface, as one audience
  • Consented first party signal
  • One contract, one set of reporting
What this looks like
How it works

Connect once. Reach the whole market.

AIRLINES AND MEDIA OWNERS ONE PLATFORM ADVERTISERS Seatback and wireless IFE Wi-Fi and portals Lounges and cabin screens App, email and loyalty INADVIA One connection One set of controls Brands Agencies Trading desks Programmatic routes The Inadvia platform aligns with how established media marketplaces operate, and how buyers find sellers effectively. And it happens without the cost and delay of building each connection separately.

Trading today, and building the network.