Archive for the ‘Uncategorised’ Category

Is Programmatic the future of inflight advertising? Inadvia’s Tim Letheren features in Apex Magazine

“In the in-flight world, the direct sales model has worked well for many years, but with the growth of bring-your-own-device IFE and connectivity, there’s a lot more premium advertising inventory available.” We are delighted to say Inadvia co-founder Tim Letheren has been featured in this article in Apex Magazine this month. The article does a […]

Inadvia CPO speaks at APEX Tech 2020

Inadvia CPO Arthur Cole was invited to take part in the Thought Leadership Panel: The Power of Ancillary Revenue: Advertising and Auxiliary at Apex Tech in LA, 30 January 2020. Programmatic advertising formed a key topic of discussion at the panel.  

The Inadvia Insights Series: Google’s cookie murder is a good thing … for closed-loop adtech verticals

Inadvia CPO Arthur Cole shares his thoughts on Google’s recent cookie phase-out news. We’ve all read the news, the writing is on the wall. Google plans to terminate the third-party cookie on Chrome (66% share of the browsing market) by 2022. This has the AdTech world in a spin. DMPs, multi-touch attribution companies and others relying […]

Ryan Afshar features in MadTech Podcast

Inadvia Head of Commercial, Ryan Afshar, was this week invited to participate in the MadTech, the leading adtech-industry podcast from ExchangeWire . Many thanks to everyone at ExchangeWire for the invitation. To listen to the Pod, go here: Inadvia’s Ryan Afshar on S4Capital, Taboola-Outbrain, and Streaming Wars

Inadvia Breakfast Briefing with Inmarsat: Reaching a Connected Audience in the Air

Inadvia teamed up with Inmarsat and ExchangeWire to deliver a fascinating first Inadvia Breakfast Briefing on Wednesday. Inadvia’s Ryan Afshar shared insights into the world of programmatic inflight advertising with the senior media industry stakeholders present and was followed by Nathan Clapton, VP Media, Inmarsat, who presented on the future growth of inflight connectivity and […]

Inadvia to exhibit at APEX EXPO

Inadvia are excited to be exhibiting at APEX EXPO in Los Angeles, 9-12 September. Airlines and IFECs who would like to learn more about how programmatic advertising can offer a scaleable, robust and recurring revenue stream of advertising demand for their inflight entertainment and connectivity systems, please get in touch to arrange a meeting or […]

Inadvia to speak at SmartPlane Summit

Inadvia has been invited to speak at Euroconsult’s SmartPlane Summit at World Satellite Business Week in Paris on 9th September 2019. Inadvia co-founder Tim Letheren will participating in a panel discussing how personalisation of content will be a key area of focus for airlines. For more information, see: http://www.smartplane-summit.com/en

Cannes Lions 2019: Inadvia features in ExchangeWire’s AdTech Talking points

Inadvia is “leading the way in building the in-transit programmatic layer” says ExchangeWire. Inadvia are thrilled to be featured in one of the Big 4 Adtech Talking Points at Cannes Lions 2019 this year. Check out the article here.

PRESS RELEASE: Inadvia appoint Arthur Cole as Chief Product Officer

London, 6th June 2019– In-Transit programmatic technology startup Inadvia has appointed Arthur Cole as its Chief Product Officer, based at their London HQ. Inadvia, a Supply Side Platform which enables the programmatic buying of video advertising on aircraft, trains, coaches and cruise ships, counts some of the world’s biggest on-board entertainment and connectivity providers as […]