AERQ and Inadvia Bring Digital Advertising to the Aircraft Cabin Hamburg, 24 May 2023 – AERQ, a provider of digital cabin solutions, and Inadvia, the world’s leading in-transit digital advertising trading platform, announce their collaboration to build a truly digital first inflight advertising supply chain. This will provide airlines with the right tools to increase […]
Valour Consultancy believes inflight advertising can move from a $266million to a $3billion industry over the next decade, but how? Inadvia’s Matthew Blay features in this in-depth RGN article on how inflight advertising can do exactly that. Enjoy!
Inadvia are excited to announce Matthew Blay will be presenting “Inflight Advertising Opportunities in the Streaming Environment” and providing an in-depth look at the newest developments in IFE advertising at APEX TECH, 21-23rd March. Sign up here.
Inadvia are really exciting to be taking part in next week’s face-to-face Apex Tech in Irvine, CA. Inadvia’s Matthew Blay will be speaking in a session on the evolution in inflight advertising and the role of programmatic – a topic which is incredibly important for the future of the airline passenger experience industry. Check the […]
A convergence of developments in advertising and aviation paves the way for programmatic inflight advertising. In July last year, I shared a post around innovation in a crisis and how the time and conditions were right for inflight advertising to finally take off properly. That was relatively early in a pandemic which has stretched far longer than […]
A new Inflight report has been released by Valour Consultancy, with a focus on the huge growth opportunity for inflight advertising over the next 10 years. Valour forecast that with the growth of programmatic advertising in the space, along with other improvements such as ad delivery and refresh cycles, in-flight advertising should enjoy a ten-year […]
In Q4 this year, Inadvia conducted an update to its Attitudes to Inflight Media Survey 2020 to understand the impact of COVID-19 on advertising decision makers. See infographic below. AIMS2020_IMPACT_OF_COVID_INFOGRAPHIC_FIN
In this installment of Inadvia Insights, Inadvia co-founder and Chief Product Officer, Arthur Cole, takes us through how Inadvia created a new marketplace in the sky for programmatic buyers. Arthur shares his thoughts on how Inadvia overcame the challenges of connecting two very different advertising systems to bring real innovation to the inflight advertising sector […]
In this installment of Inadvia Insights, Inadvia co-founder, Matt Blay, takes us through his two-decade career in inflight advertising. He reflects on his journey to date and dives into what the future will need to look like in a post-Covid world. Recently, nearly two decades since I started working in inflight advertising, I have […]
After a number of years in the making, it was four years ago this month that Inadvia officially launched and we began our journey to make inflight advertising a marketing channel fit for the digital age. And what a journey it has been! Like for so many companies, 2020 has been a challenging year, but […]