August 28th 2020
The aviation sector is currently navigating the most challenging period in its existence. Technology and digital services will be crucial in helping to change the sector for the better.
Ancillary revenue streams such as advertising are now more important than ever for airlines. However, inflight advertising needs to adapt to the needs of the advertiser to realise its true potential.
Inadvia co-founder and Head of Commercial, Ryan Afshar is featured in ExchangeWire, writing about the valuable lessons the inflight advertising sector can learn from TV broadcasters and digital publishers when embracing much needed digital transformation.
See the article here.